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• Job Responsibilities(JR) : 6 8 Areas
Actionable (4-6)
New Corporate Acquisition
AMs to identify prospective new corporate for starting salary relationship, build a pipe line and acquire new salary deals of quality corporates
The detailed Strategy for new corporate acquisition is explained in later part of this document
New Account Sourcing
AMs to acquire new accounts from the new corporate sourced by him/her and from the branch managed corporate pertaining to the branches allocated to him
AMs to ensure sourcing of quality accounts with a clear focus to acquire accounts of senior management of the corporate
AM to work towards increasing our wallet share in the corporate acquired / managed by him
Relationship Management
AM to be the single point of contact for all the corporate key decision makers
AM to identify key corporate officials / CXOs across all departments including HR, Finance, Admin and make an action plan to source their accounts under managed programs and to race them to the appropriate branch RMs
AM to do the scoping and map business potential by location and facilitate account opening in other locations as well through his counterpart AMs / branches
AM needs to understand & analyze the corporate needs and provide customized solutions to fulfill their requirements
AM to create strong visibility for the bank in the corporate premises by ensuring that our brand and product suite is displayed at key areas within the corporate premises
AM to check feasibility of deploying captive ATMs, ATMs in nearby locations, helpdesks within the corporate premises, microsite, display areas for posters / standees etc and ensure that latest and updated product/offer related information is available with the corporate
Review other business opportunities and draw out joint action plans with other business groups
AM to visit large corporate acquired by him/her with important branch banking team members ZH, Circle Head, CH, Service Branch BM or CBG/ECG/CCM RMs where they have a relationship for business development and to review service delivery at branches
• Business Objectives
AM to ensure achievement of business targets/benchmarks allocated across all KRAs
Every month AM to draw out an action plan along with the team to meet the business targets and review the performance at month end with the AAH/supervisor
AM to maximize the banks wallet share in terms of employee accounts and track business acquired v/s competition banks
AM to review sourcing at corporate level/activation of new corporate
AM to ensure all business parameters of the corporate such as CNR, SLC %, average salary, average ticket size are healthy and as per benchmarks prescribed by the bank
• AM to make plans to facilitate cross-sell of other products of the bank retail assets, insurance and migration of the customers to digital platforms / apps of the bank
AM to promote E-Net facility for salary uploads amongst the corporates and seek help from the local E-Net team for initial hand holding of the corporate so as to ensure smooth transition to the E-Net process and help the corporate to realize the benefits
AMs will be responsible for doing Premier Acquisition - achieving allocated plan for sourcing New to Bank (NTB) Classic / Preferred / Imperia customers from the corporate acquired or managed by them
• AM to Identify and target senior level employees at a corporate who are not banking with us and can be targeted for a Managed program
• On conversion, AM to facilitate documentation and race to a RM/PB portfolio of the branch
• AM to activate new customers on digital platforms / apps - NetBanking, MobileBanking, PERKS app, Chillr, PayZapp, BillPay
Service Delivery
AM to ensure customer queries are recorded and responses sent within the specific timelines
Ensure all employee / corporate complaints are resolved within defined timelines with the support of branch
AM to also provide escalation matrix to the corporate for any support required
AM to identify areas of concern and highlight to the relevant support team or supervisor for intervention
Resource Management & Productivity
AM to review and ensure actual Team staffing v/s budgeted manpower
AM to ensure DSOs have clarity on their Job Roles & key result areas and are fulfilling their objectives and contributing to the growth & effective management of the corporate acquired or managed by him/her
Guide, supervise and drive the team to achieve business objectives
AM to ensure respective team members are trained on products/processes and have necessary relationship management skills
Monitor performance of DSOs at periodic intervals and ensuring productivity of the team
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