Product Marketing Manager

Job description
We are seeking an experienced Product Marketing Manager to lead go-to-market strategies, drive product adoption, and collaborate with product, sales, and marketing teams to fuel business growth. This role requires a skilled B2B marketer with strong strategic, analytical, and creative abilities to understand the product and convey its value effectively.

Key Responsibilities / Skills:
• Develop and execute go-to-market strategies for product launches, including positioning and messaging.
• Lead market research and competitive analysis to identify industry trends and insights.
• Collaborate with cross-functional teams to align product launches with business objectives.
• Create sales enablement tools, such as presentations, demos, and collateral.
• Manage the product lifecycle from ideation to post-launch analysis.
• Track KPIs to measure the success of product marketing efforts.
• Participate in all relevant meetings, including technical discussions.
• Add value by presenting a clear value proposition and agreed-upon messaging.
• Prepare a marketing plan and roadmap for 2025 to drive growth and market positioning.
• Extensive experience in B2B digital product marketing.
• Strong analytical and communication skills to clearly convey product value.
• Proven ability to develop and execute marketing strategies.
• Excellent project management and cross-functional collaboration skills.
• Ability to understand the details and solutions involved in hybrid roles.
• Comfortable working in a "techy" marketing environment.

Job Type: Permanent
Location: Manchester (Onsite 2 days per week)
Salary: £60,000 - £70,000 + benefits

For immediate interview confirmation, please contact Harvey Moran.

United Kingdom
England
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