PPC Specialist

Full–time
Responsibilities: • Keyword Research: Conduct thorough keyword research to identify high-value terms relevant to the service industry, optimizing for both short and long-tail keywords. • Campaign Strategy: Develop and implement effective PPC campaign strategies aligned with business goals, considering the unique aspects of the service sector. • Ad Creation and Optimization: Craft compelling ad copy and creatives, continuously optimizing for improved click-through rates (CTR) and conversion rates. • Budget Management: Monitor and manage PPC budgets effectively, ensuring maximum ROI while staying within designated financial parameters. • Landing Page Optimization: Collaborate with the marketing team to optimize landing pages for better user experience and higher conversion rates. • Competitor Analysis: Stay informed about competitors' PPC activities, identifying opportunities and adapting strategies to maintain a competitive edge. • Performance Tracking: Utilize analytics tools to track and analyze the performance of PPC campaigns, providing regular reports and insights to key stakeholders. • A/B Testing: Conduct A/B testing on ad creatives, landing pages, and other elements to refine and improve campaign performance over time. • Ad Platforms Management: Expertise in managing PPC campaigns across various platforms, such as Google Ads, Bing Ads, and social media channels. • Stay Updated: Keep abreast of industry trends, algorithm changes, and new features on advertising platforms to implement best practices and innovative strategies. Requirements: • Bachelor's degree in Marketing, Advertising, or related field. • Proven experience as a PPC Specialist with a focus on the service industry. • In-depth knowledge of PPC platforms, analytics tools, and advertising trends. • Strong analytical and problem-solving skills. • Excellent communication and collaboration abilities. • • Certification in Google Ads and other relevant platforms is a plus

India
Delhi
New Delhi Show on map Get directions