Luxury Marketing Specialist
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Job details
Job description, work day and responsibilities
Job description
What's On Offer
• Competitive salary (we have nothing to hide, the job postings just do not show this information easily)
• Annual Bonus Scheme
• High-end and up-to-date tools to do the job well
• On-site premium showroom (also the staff gym!)
• Monday to Friday with the option to work 1 day per week from home
• 25 days holiday in 2023 (increasing further with long service)
• Free parking (headquarters)
• Free premium Italian coffee (headquarters)
• Pension and Life Assurance Scheme
• Private Medical Insurance
• Corporate Wellness Programme and Wellness benefits
• Retailer discounts portal and partner benefits
• Employee Assistance Programme
• Product Employee Purchase Scheme
• Comprehensive Induction Programme
• Promoting from within is our first priority
• Amazing people!
Who We Are
Technogym inspires 55 million daily users to train using our innovative & engaging solutions for fitness, sport and health. By promoting the wellness lifestyle of exercise, a balanced diet, and a positive mental approach, Technogym has rapidly grown into a success story of over 2,500 employees at 15 branches, expanding to more than 100 countries and has been selected as Official Supplier to 9 editions of the Olympic Games - from Sydney 2000 to Paris 2024.
If you are a team player with strong relationship skills and an international approach, eager to invest your energy in building dreams, you have the right spirit to join Technogym! You will naturally fit with our culture if you work out and live a healthy lifestyle, are pro-active, determined and digital savvy. Move with us for a better world!
The Role in a Nutshell
Not only are we growing, we are evermore investing in the growth, refinement and deployment of our brand within the Home/Consumer market. With this comes an opportunity to join Craig and the marketing teams (UK and global) as a skilled and experienced Luxury Marketing Specialist.
In this role you will be responsible for the creation and execution of the Home/Consumer marketing plan in collaboration with the global brand and marketing initiatives. Reporting to the UK Marketing Director you will understand that in Home, we are a premium and luxury brand and that all of our end users via our other commercial segments are our Consumers. In light of this, you will collaborate with all segments as the expert in consumer behaviour and implementing initiatives that reflect the brand across all of our target audiences. To coordinate the vast range of channels and marketing activities, you will possess a broad spectrum of marketing skills; playing a pivotal role in executing marketing activities that drive brand awareness, customer engagement, and business growth. Let's also not hide that you will also play in a key role in the upcoming hard launch of our new Boutique in Mayfair!
Not only is London a key demographic for this sector, London is the gateway to the world. To be successful in the role you will ideally be based in London and be available for travel to our UK headquarters in Bracknell, Berkshire (and our Italian HQ too of course!).
If you would like to work for a business leading the way in Wellness, with an immersive ethos and vision, incredibly passionate people, and products and solutions you can truly buy in to, then please look no further and tell us how you will make a great addition to our team.
What You Will Do
Execute the consumer marketing plan, in accordance with the overall Marketing Plan with key activities as follows:
• Technogym Hub (Mayfair Boutique) Success – lead the execution of the marketing including events and PR to drive awareness, visits and sales
• Activations and events – lead the creation and execution of regular activations and events, driving awareness and creating a community
• Partnerships – support, identify and establish partnerships that align with the brand's values and resonate with Technogym consumers (brands, prescribers, influencers)
• PR Plan – plan, execute and manage the PR agency idea, activities and outputs against set coverage KPI’s
• Consumer Growth – develop ideas and strategies to build strong consumer relationships and encourage brand loyalty (VIP events, hospitality, Technogym Village visits)
• Retail Growth – work with Technogym retail teams and retail partners (Selfridges and Harrods) to drive awareness, visits and sales
• Media coverage – develop and deploy publisher activity focused on in-target publications and an print and digital strategy
• Digital Marketing – monitor and analyse digital campaign performance (driven by our Italian HQ) and provide data-driven recommendations. Be friendly with Google Analytics.
• Campaign Execution – deploy HQ led integrated marketing campaigns across various channels (digital, social media) as well as developing own campaigns to ensure growth
• Analytics and reporting – track and measure the effectiveness of marketing campaigns using relevant metrics and key performance indicators and generate regular reports on campaign performance and provide insights for continuous improvement.
What You Will Have
• Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus
• Proven experience 5 years+ in consumer marketing, brand management, or related roles – experience in activating a retail store / flagship location desirable
• Comprehensive knowledge of London, and experience working in the city
• A background within premium brands and an intrinsic understanding of luxury
• Strong analytical skills with the ability to interpret data and derive actionable insights (inc. Google Analytics)
• Excellent communication and interpersonal skills
• Creative thinker with the ability to generate innovative marketing ideas, but focused on execution and action
• Proficiency in marketing tools and platforms, including analytics and social media management tools. (Salesforce, Google Analytics)
• Strong project management skills with the ability to manage multiple campaigns simultaneously
• Familiarity with current consumer marketing trends
• Brand orientation
• Results-driven, hands-on operator
• A passion for sport/fitness/wellness
Technogym is an Equal Opportunities Employer
We are an equal opportunity employer and value diversity at our company. We welcome applications from all members of society irrespective of age, sex, ****** orientation, race, religion or belief.
Discover your potential with a career at Technogym, where work means loving what you do, taking on challenges, learning from others, sharing a vision and making it come true
Company address
Offer ID: #907020,
Published: 1 month ago,
Company registered: 2 months ago
