Lead E-Commerce Marketing Manager

Job description
Are you ready to drive innovative marketing strategies and lead a dynamic team? As the Lead Marketing Manager of Aircove, the industry’s first Wi-Fi router with built-in VPN protection, you will spearhead our marketing efforts, shaping the way we connect with our audience and achieve our business objectives. If you’re passionate about creating impactful marketing plans and love the thrill of seeing your ideas come to life, join us in our journey to revolutionize the tech industry.

Who You Are

You’re a visionary leader with a knack for strategic marketing and a passion for technology. Your expertise in eCommerce B2C hardware products and strong analytical skills enable you to identify market opportunities and address them effectively. With your excellent communication and leadership abilities, you can inspire a team and drive collaborative efforts toward common goals. Your hands-on approach and commitment to resource efficiency make you adept at executing impactful marketing campaigns within constraints.

What You’ll Do

As the Lead Marketing Manager, your responsibilities will include:
• Develop and execute comprehensive marketing plans that align with Aircove's business objectives.
• Conduct thorough analysis to identify and define target audience segments, focusing on the most effective channels.
• Address critical gaps in sales funnels through targeted growth marketing strategies.
• Manage and strategize pricing and promotional activities in collaboration with the finance team.
• Lead forecast planning, providing insightful analysis on deviations, and overseeing forecast reports.
• Coordinate with channel marketing leaders to ensure unified and effective marketing activations.
• Foster a cohesive understanding of Aircove's goals and strategies within the marketing organization.
• Establish and maintain a clear link between the marketing strategy and the product roadmap.
• Collaborate closely with the product manager to ensure marketing efforts are aligned with product developments and enhancements.
• Take a hands-on approach in executing marketing campaigns, optimizing resource use for maximum efficiency and effectiveness.
• Embrace experimentation and innovation in marketing tactics, testing new ideas for improved outcomes.
• Build and utilize a feedback loop for continuous iteration and improvement of marketing strategies based on performance insights.

What You’ll Bring
• Bachelor's degree in Marketing, Business, or related field; Master's degree preferred.
• Proven experience in marketing, preferably with eCommerce B2C hardware products.
• Strong proficiency in digital marketing tools and analytics platforms.
• Excellent communication and leadership skills.
• Demonstrated success in developing and executing marketing strategies that drive measurable results.
• Nice to have: Understanding of VPN technology and networking solutions.

How You’ll Succeed

Your success will be measured by:
• Achieving aggressive sales targets and driving revenue generation.
• Effectively managing sales conversion rates and marketing effectiveness metrics.
• Evaluating and optimizing Customer Acquisition Cost (CAC).

How We’ll Support You

We believe in fostering an environment that empowers decision-making at all levels.
• We prioritize treating every team member with respect and promote open and constructive feedback, ensuring a culture of trust and transparency.
• We encourage learning through experimentation and provide a safe space for everyone to learn from their experiences.
• Our managers are dedicated to facilitating career growth and creating an environment that attracts and supports talented individuals.

Benefits

Health and happiness go hand in hand, and we make every effort to support our team members in all facets of their lives—both inside and outside the office. Learn more about our employee benefits by visiting our careers page.

Before you apply
• At the moment, we do not sponsor visas in the EU. For Hong Kong, we require at least two years of working experience and a university degree in a related field. For Singapore and the UK, we can only sponsor visas for mid-career or above.
• Please upload your resume as a PDF and do not include any salary or compensation information in it.

ExpressVPN is one of the world’s leading providers of online privacy and security services for consumers. Started in 2009, we’ve grown to have millions of active paying customers, a team of more than 700 people worldwide, and a brand recognized by hundreds of millions of people in 18 languages and more than a hundred countries. We see huge growth in our industry, and are gaining market share through strong execution.

Please note that all offers are subject to reference checks from one or more of your former managers/colleagues. For your current manager, we understand that every company has distinct HR practices, and will only speak with them at a mutually agreed-upon time that works for you.

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