Growth Marketer

A growth marketer is responsible for driving customer acquisition, engagement, and retention for a company or product. Their main goal is to increase revenue and customer base by implementing strategic marketing initiatives that help the company achieve sustainable growth.

Responsibilities
• Understand consumer personas and funnels to create lever and drive them towards business objectives (activation, retention, engagement, conversion etc)
• Execute and oversee all paid campaigns and their relevant optimisations.
• Help increase and improve the lead funnel (for the web and mobile app) accordingly.
• Set up (from scratch), oversee, and monitor remarketing tools and any marketing automation tools for the app (push, emailers, other drip communication)
• Co-own key metrics across the customer journey (user onboarding, activation, user engagement, retention & conversion).
• Create right messaging for target personas that demonstrates an understanding of their key business problems and pain points and articulates EduFund's USP
• Work with teams across the company (sales, product and tech) to track the right metrics and execute campaigns that drive the key metrics on an ongoing basis
• Develop email marketing, push notifications and other various campaigns to drive the appropriate user behavior to meet the objectives of the business across the web and mobile apps

Requirements
• Good with math (analytical mind). We will ask you math questions on the spot so be ready: )
• 2+ years of prior growth marketer experience (preferably in B2C)
• Hungry to learn, and absorb (even if you're not from BFSI)
• Someone who wants to take up a challenge, take on ownership and doesn't need babysitting
• Skills required: Google analytics, fire base, appsflyer (or a similar equivalent) Webengage/moengage (or a similar equivalent) Data analysis

India
Karnataka
Bengaluru Show on map Get directions