Digital Marketing Executive: EE Store

Job description
Location: Accrington

Closing date: September 20th

About EE

We’re EE. We are the biggest mobile and broadband operator in the UK and we have a relationship in every second household in the country. But we’re for everyone, on any network – serving up new tech, new services, and heaps of inspiration for every aspect of your connected life.

We’ve been awarded the UK’s best network for the last 10 years. It’s central to our vision – to be the most personal customer-focused technology company in the UK.

That means earning a place on customers’ home screens by offering them more than ever before, whether that’s helping their home run smarter with EE Home, levelling up their play with EE Game, helping them work on their terms with EE Work, or even unleashing their kids’ learning with EE Learn.

We’re also part of BT Group, which we’re even bigger than you might think. Millions of people rely on us every day to help them live their lives, power their businesses, and keep their public services running. We connect friends to family, clients to colleagues, people to possibilities. We keep the wheels of business spinning, and the emergency services responding.

We think we’ve got something special here. We want everyone to feel proud about working at EE – and feel excited about where we’re going and what we’re going to do. Want to join in?

Why This Job Matters

As a Digital Marketing Executive at EE store, you’ll play a pivotal role in shaping our online presence. From delivering compelling campaigns to optimising our website for maximum impact, you’ll be at the forefront of our digital strategy. The Digital Marketing Executive is responsible for managing the main marketing channels for EE store. They will be required to deliver key objectives around traffic growth, customer acquisition, retention and profitability, working to specific sales targets and reporting to the Marketing Manager.

Working collaboratively with other members of the team to drive improvements through to the websites and working with the wider team to ensure a seamless cross channel marketing message. They will be responsible for managing internal stakeholders, vendors and external digital agencies to deliver the goals of the business.

What You’ll Be Doing
• Ensure the running of digital activity onsite and offsite through our core marketing channels (CRM, PPC, Paid social, Affiliates)
• Engaging EE store with new and existing customers through the digital space, aiming to establish and manage online presence consistently
• Optimise and analyse digital channels / campaigns to drive successful performance
• To create an online presence across the key digital platforms
• To maintain and improve the EE store website – products, landing pages and campaigns
• Communicating with colleagues and key brands and presenting ideas/PowerPoints when necessary to bring the marketing to life and explain comprehensively.
• Providing support for new projects and initiatives as new market opportunities arise. Work with stakeholders to obtain necessary input and provide customer insights.
• Liaising and collaborating with key stakeholders internally to deliver key marketing activities and promotions throughout the year
• Analysing website traffic and ad engagement and reporting back on stats in a clear, concise manner.
• Contribute to the ongoing digital strategy with the latest trends in online initiatives (across the core marketing channels) so that we may plan for future enhancements

Must Have

Skills and experience you'll have under your belt:
• Proven success of online marketing in a B2C ecommerce environment, working to deliver to sales and margin targets.
• Experience in digital marketing across key marketing channels with a good understanding of both paid and organic channels.
• Commercial awareness and the ability to make day to day GTM decisions
• Analytical skills including Google Analytics (GA4) and Excel
• Professional approach and attitude.
• Flexible/adaptable to learning new processes and tools

Would Be Good To Have
• Experience of Ecommerce in the UK market
• Degree level education or professional qualification preferred.
• Experience of other digital analytic tools

Our leadership standards

Looking In

Leading inclusively and Safely

I inspire and build trust through self-awareness, honesty and integrity.

Owning outcomes

I take the right decisions that benefit the broader organisation.

Looking Out

Delivering for the customer

I execute brilliantly on clear priorities that add value to our customers and the wider business.

Commercially savvy

I demonstrate strong commercial focus, bringing an external perspective to decision-making.

Looking To The Future

Growth mindset

I experiment and identify opportunities for growth for both myself and the organisation.

Building for the future

I build diverse future-ready teams where all individuals can be at their best.

At EE, we entertain, educate and empower millions of people every single day. We’re a brand built on connecting people – whether that’s friends, family, businesses or communities. Working here, you’ll receive an attractive salary and a range of competitive benefits, but – more than that – you’ll be joining an ambitious organisation with a culture of togetherness, collaboration and inclusivity, that takes a genuine and proactive interest in your progress and development.
• Competitive salary
• 25 days annual leave (plus bank holidays)
• 10% on target performance bonus
• Life Assurance
• Pension scheme if you pay in 5% BT will pay in an additional 10%
• Option to join the Healthcare Cash Plan or other benefits such as dental insurance, gym memberships etc.
• 50% off EE mobile pay monthly or SIM only plans
• Exclusive colleague discounts on our latest and greatest BT broadband packages
• EE TV, including TNT Sport and the NOW Entertainment membership, and 25% off NOW Sport, Cinema and Kids
• 50% discount for friends and family on EE SIM only plans
• World class training and development opportunities
• Volunteering days so you can give back to your local community

EE is an equal opportunities employer. We’re working hard to create an inclusive working environment, where people from all backgrounds can succeed. We want to make sure your recruitment experience is the best it can be – so, if you’re selected for an interview, please let us know if there’s any adjustments we can make that would be helpful for you.

We value diversity and celebrate difference. ‘We embed diversity and inclusion into everything that we do. It’s fundamental to our purpose: we connect for good.’

We all stick to the same values: Personal, Simple, and Brilliant. From day one, you’ll get stuck in to tough challenges, pitch in with ideas, make things happen. But you won’t be alone: we’ll be there with help and support, learning and development.

a Few Points To Note

Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.

We will also offer reasonable adjustments for the selection process if required, so please do not hesitate to inform us.

DON'T MEET EVERY SINGLE REQUIREMENT?

Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.

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