Digital Marketing Executive

Job description
Our specialist marketing team is on the lookout for a Digital Marketing Executive to join them on a full-time basis at our head office based in Elland, Halifax.

E3 Recruitment (E3R) is an award-winning engineering and manufacturing recruitment agency with big growth ambitions. Formed in 2013, with its head office based in Elland (Halifax) and regional offices in Leeds, London and Rotherham, E3R covers permanent, temporary, and contract recruitment services for a wide range of clients ranging from SMEs through to blue-chip multinationals. In addition you will work with two subsidiaries of the E3R group, HSQ recruitment and Heritage PS.

As the Digital Marketing Executive, you will work alongside the Marketing Manager to deliver strategies and create marketing campaigns for all three companies along with supporting client work. This is a highly creative role that takes data driven insights to create campaigns that target potential clients and candidates. You will also help create strategic plans for industry events and work with the Marketing Manager to deliver on the overarching marketing strategy for all three of the companies.

What's in it for you as a Digital Marketing Executive :
• Competitive Salary dependent on experience, plus bonus, 32 days holiday, private healthcare, on-site gym and bar, company pension, and additional benefits + full training in specialist areas and the opportunity to attend a wide range of work events and socials
• Weekly Hours: Monday to Friday 8:30 - 17:00
• Companies and brands you will work for: E3 Recruitment, HSQ Recruitment & Heritage PS Talent Solutions
• Location: Elland, Halifax

What do you need to apply for the Digital Marketing Executive vacancy:
• 2-3 years in a marketing position.
• Strong content creation skills, including copywriting, blogging, and designing digital content (e.g., social media posts, infographics, videos).
• Proficiency in digital marketing tools and platforms (e.g., Google Ads, Facebook Ads, Google Analytics, SEO tools).
• Familiarity with content management systems (CMS) such as WordPress.
• Experience with email marketing platforms (e.g., Mailchimp) and marketing tools.
• Understanding social media marketing and understanding Digital Marketing concepts is essential.
• Ability to develop engaging and relevant digital content that aligns with marketing strategies.
• Ability to use software such as Canva, Adobe InDesign and Adobe Photoshop.
• Great organisation and time management.
• Creative skills and eye for design
• Ability to thrive within a fast-paced environment

Responsibilities of the Digital Marketing Executive:
• Plan, execute, and optimise digital marketing campaigns across various channels, including but not limited to social media, email, search engines, display advertising, and content marketing for E3R, HSQ and HPS.
• Collaborate with the marketing team to create engaging and relevant digital content, such as social media posts, blogs, infographics, videos, and landing pages, ensuring it aligns with the overall marketing strategy and resonates with the target audience.
• Develop and deliver the internal and external communications strategy with the assistance of the Marketing Manager (e.g., staff events and notice board).
• Manage and maintain social media platforms, including scheduling posts, engaging with followers, analysing performance metrics, and implementing strategies to grow the brand's social media presence.
• Design, implement, and monitor email marketing campaigns, segmenting the audience and using A/B testing to optimise performance and drive conversions with the Digital Marketing Apprentice.
• Work with the Digital Marketing Apprentice to conduct keyword research, monitor website traffic, and implement SEO best practices to improve organic search rankings. Manage pay-per-click (PPC) campaigns on platforms like Google Ads to drive targeted traffic and achieve marketing objectives.
• Use various analytical tools to track and measure the performance of digital marketing efforts. Generate regular reports, analyse data, and provide actionable insights to optimise campaigns and achieve marketing goals.
• Continuously improve website and landing page performance by identifying opportunities to enhance user experience, increase conversion rates, and decrease bounce rates.
• Stay updated on industry trends, consumer behaviour, and competitor strategies to identify new opportunities and ensure the brand remains competitive in the digital landscape.
• Contribute to weekly, monthly, and quarterly marketing reports for internal stakeholders and external clients.
• Work closely with the marketing manager to set and manage digital marketing budgets effectively, ensuring maximum return on investment (ROI) for all marketing activities.
• Work collaboratively with cross-functional teams, including heads of departments, recruitment consultants, and other marketing team members, to ensure seamless execution of marketing initiatives and campaigns.

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