5WH is a pioneering platform that connects news media outlets with freelance journalists. Our mission is to revolutionize the news industry by providing a space where journalists can sell their ready-to-use products, services, and creativity. By bridging the gap between media outlets and freelancers, 5WH helps media companies expand their content offerings while reducing payroll expenses. Freelance journalists gain increased income and exposure, making it a win-win for all parties involved.
• Roles & Responsibilities:
Identify and generate new leads of freelance journalists and decision-makers from media outlets through various channels.
Conduct market research to identify potential leads.
Develop and execute targeted outreach strategies to engage potential leads.
Utilize personalized communication to build relationships and convey the value proposition of 5WH.
Work closely with the marketing and sales teams to create and implement lead-generation campaigns.
Maintain accurate and up-to-date records of all lead generation activities in the CRM system.
Prepare regular reports on lead generation activities and outcomes.
Stay informed about best practices in lead generation and continuously refine techniques to improve efficiency and effectiveness.
• Skills Required:
• Lead generation tools
• CRM Software
• Sales Navigator
• Email marketing
• Drafting mails.
• Qualifications:
Bachelor’s degree in Marketing, Business Administration, Communications, Journalism, or a related field.
Minimum of 0-2 years of experience in lead generation, business development, or a related role. Experience in the media or journalism industry is a plus.
Excellent networking and relationship-building skills.
Proficiency with CRM software, lead generation tools, and Microsoft Office Suite.
• Familiarity with the journalism landscape and an understanding of the needs and challenges faced by freelance journalists and media outlets.
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